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The Big Deal with Big Data and Predictive Analytics Shared by JamesRichard

The Big Deal with Big Data and Predictive Analytics
Overview: While I fully expect each enterprise to add its own flavor to the mix, here's one way to get the big data and predictive analytics conversation started: Big data is a collection of data from traditional and digital sources inside and outside your company that represents a source for ongoing discovery and analysis. 

Some people will constrain big data to digital inputs like web behavior and social network interactions; however most CMOs and CIOs agree that we can't exclude traditional data derived from product transaction information, financial records and interaction channels, such as the call center and point-of-sale. All of that is big data, too, even though the volume of digital data that's now growing at an exponential rate may dwarf it. 

Why should you attend: Terabytes, Petabytes, Exabytes. Who can keep track? These strange terms have just begun to enter the business lexicon, but the hype surrounding them has reached a fever pitch. Big data is important because it will transform how we manage our enterprises. Like any new technology, there is a lot of confusion surrounding big data. There are endless debates about what is and isn't big data.

Senior Fellow and Chief Strategist, Melvin Greer provides clarity around big data and predictive analytics and shows how enterprises are transformed by their use. There is a growing divide between organizations' who use data effectively and those who don't. Big data means much more than a change in technology, it represents a structural transformation is how we will manage our enterprises.

Areas Covered in the Session:
  • The Big Deal with Big Data
  • Using predictive analytics to transform business
  • Big Data, Analytics And The Future Of Marketing And Sales
  • Big Data and Predictive Analytics
  • The Cloud and Big Data
  • Big Data Success Stories
  • Strategic Recommendations: What Should I do Now?

Who Will Benefit:
  • Chief Marketing Officers
  • CIO's
  • IT Architects
  • Sales Executives
  • Web Content Developers
  • Bank Executives
  • Venture Capital Analysts
  • Educators
Speaker Profile:
Melvin Greer is Senior Fellow and Chief Strategist, Lockheed Martin, Chief Technology Office. With over 29 years of systems and software engineering experience, he is a recognized expert in Service Oriented Architecture, Cloud Computing and Predictive Analytics. He functions as a principal investigator in advanced research studies, including Nanotechnology, Synthetic Biology and Gamification. Mr. Greer has been awarded the BEYA 2012 Technologist of the Year Award, which recognizes his outstanding technical contribution and technical products that have a broad impact and high value to society as a whole. 

Mr. Greer is a frequent speaker at conferences and universities and is an accomplished author; his fourth book "21st Century Leadership" is his most recently published book. Greer received his Bachelor of Science degree in Computer Information Systems and Technology and his Master of Science in Information Systems from American University, Wash. D.C. He also completed the Executive Leadership Program at the Cornell University, Johnson Graduate School.

Price List:
Live : $239.00
Corporate live : $479.00
Recorded : $289.00

James Richard
Phone: 800-447-9407
Fax: 302-288-6884
Email ID: webinars@eitaglobal.com/Support@eitaglobal.com 

For more webinars visit: www.eitaglobal.com

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Last-Modified: Thu, 9 Jan 2014 9:02:52 GMT

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