Word-of-mouth (WOM) is often considered to be the most reliable source of ideas and information on a company's products and services. With the increasing popularity of social networking sites and social media tools, it is now even easier for consumers to share their perceptions – good and bad – about your brand. The conversations taking place in these sites can have a global impact on the perception and preference for your company's brand. Do you have a strategy for observing and participating in these online conversations? Join Paul Moylan and Steve Thompson from Ramius Corporation for this 1-hour Webinar as they share how you can capture consumer interest and build brand loyalty through social networks. Learn how to use social networks to:
Connect to customers in new ways
Stimulate interest in your company's brand
Turn passionate customers into brand advocates
Deliver interactive services to your customers
Take away best practices for leveraging social networks as a marketing activity to increase your brand's relevancy and to retain and grow customer relationships. Who Should Attend:This Webinar is of value to any marketer questioning how social networks are impacting brand awareness and the development of brand champions.