Leveraging the Value of E-mail Marketing During a Recession
In this complimentary Aquent/AMA webcast, Simms Jenkins, CEO of award-winning e-mail marketing services firm BrightWave Marketing, will help you build your business case and win over C-level executives by outlining the key elements of optimizing any e-mail marketing program. These elements include:
- Defining (or redefining) the purpose, goals, and benchmarks of your program.
- Positioning e-mail as a service bureau within your organization.
- Tracking metrics.
- Testing concepts, creative, and offers.
- Learning how to cut costs and deliver exceptional value to subscribers.
Jenkins, with his column for iMedia Connection, a leading interactive marketing and media publication, has been called one of the top 21 information sources for e-mail marketers. He has an upcoming book called "The Truth About Email Marketing," scheduled for publication on August 1 by Pearson Education, one of the world's largest publishing houses. The book's companion Web site is www.TheTruthAboutEmailMarketing.com