"Localtising," A Tactical Approach to Marketing in Your Trade Area
In some categories, up to 90% of businesses customers live or work within a 5 mile radius of their location. Yet a majority of the time and resources are spent on big branding campaigns (which are important) and not traffic driving initiatives for the local store or region. Localtising when executed correctly will enhance the branding message, and compliment the national effort while driving traffic and building your neighborhood brand. Join us for some tips and tactics on how Localtising can help you extend your brand at the local level.