One of the largest privately held restaurant chains, Chick-fil-A needed a cost-effective, efficient way to scale effectively with the needs of the business, grow the company and reinforce its corporate culture. The company's leadership knew that its owner-operators, while not direct employees, were the ones who would cascade the right leadership approaches throughout Chick-fil-A's 1,400-plus restaurants. Starting with its target audience, Chick-fil-A actively engaged its owner-operators to co-create its SERVE Leadership and Management Excellence website, gathering input on everything from content to user interface. Hear how the team challenged its own assumptions, adapted its model for learning and accelerated delivery to best serve its audience. And with more than 90 percent of the target population active on the site, it's clear the time invested upfront is paying off. Join Mark Conklin to explore the unique learning experience Chick-fil-A has created, where its culture comes through and leaders share their stories and learn from each other.