The Big Deal with Big Data and Predictive Analytics Shared by JamesRichard
Some people will constrain big data to digital inputs like web behavior and social network interactions; however most CMOs and CIOs agree that we can't exclude traditional data derived from product transaction information, financial records and interaction channels, such as the call center and point-of-sale. All of that is big data, too, even though the volume of digital data that's now growing at an exponential rate may dwarf it.
Senior Fellow and Chief Strategist, Melvin Greer provides clarity around big data and predictive analytics and shows how enterprises are transformed by their use. There is a growing divide between organizations' who use data effectively and those who don't. Big data means much more than a change in technology, it represents a structural transformation is how we will manage our enterprises.
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Who Will Benefit:Speaker Profile: