HMRC
Managing communication campaigns centrally.
How HMRC simplified processes and enabled faster access to new services.
Smarter Campaigns, Faster Results
With advanced reporting, HMRC streamlined communications.
Challenge
HMRC’s use of multiple providers led to fragmented communications. High call volumes and phishing risks further complicated customer engagement.
Solution
Webex enabled HMRC to deliver targeted, secure email and SMS campaigns at scale improving customer trust.
Results
HMRC sends 380 million emails and 20 million SMS messages annually with enhanced reporting and cross-team visibility.
Streamlining customer communications
HMRC uses Webex to deliver seamless, high-impact customer experiences.
Reaching customers at speed
HMRC uses Webex to act quickly, communicate clearly, and stay ahead.
Improved visibility
Webex helps HMRC run all communication campaigns on one platform.
Result oriented
HMRC track performance in real time and make data driven decisions.
Optimizing campaigns with smarter communications
With Webex, HMRC delivers tailored, data-driven customer experiences
Webex Campaign has simplified our processes through the management of email and mobile messaging communications, through a single platform, across different services and teams
