HMRC

Managing communication campaigns centrally.

How HMRC simplified processes and enabled faster access to new services.

Smarter Campaigns, Faster Results

With advanced reporting, HMRC streamlined communications.

Challenge

HMRC’s use of multiple providers led to fragmented communications. High call volumes and phishing risks further complicated customer engagement.

Solution

Webex enabled HMRC to deliver targeted, secure email and SMS campaigns at scale improving customer trust.

Results

HMRC sends 380 million emails and 20 million SMS messages annually with enhanced reporting and cross-team visibility.

Stronger campaign performance and customer trust.

Streamline customer communications with Webex.

Streamlining customer communications

HMRC uses Webex to deliver seamless, high-impact customer experiences.

Reaching customers at speed

HMRC uses Webex to act quickly, communicate clearly, and stay ahead.

Improved visibility

Webex helps HMRC run all communication campaigns on one platform.

Result oriented

HMRC track performance in real time and make data driven decisions.

Optimizing campaigns with smarter communications

With Webex, HMRC delivers tailored, data-driven customer experiences

Webex Campaign has simplified our processes through the management of email and mobile messaging communications, through a single platform, across different services and teams

Hinesh Patel, Service Owner, HMRC

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