Rich Communication Services (RCS) is redefining how brands engage with U.S. consumers—and adoption is accelerating fast.

In this exclusive whitepaper, Mobilesquared and Webex explore how RCS is transforming marketing, customer service, and operational engagement across the United States. With iOS 18.1 bringing RCS to Apple devices, U.S. reach has surged from 64 million to 121 million users in 2025—making it a must-have in your messaging mix.

Download the white paper to discover:

• The latest stats on the reach and growth of RCS in the U.S.
• What makes RCS so engaging and why 80% of users read messages.
• Top-performing use cases such as promotions, reminders, and surveys.
• The purchase power of RCS and why two-thirds of users are willing to make a purchase through the channel.
• How Webex enables secure, branded campaigns through RCS and Branded Text, with proven customer results.