Empower marketers to plan and execute campaigns.
Deliver campaigns across channels
Measure, optimize, and evolve at pace
Close the loop with automated fulfillment
Personalize and engage at scale
Create and manage customer profiles
Integrate across the marketing technology stack
Tailor customer experiences to drive marketing success.
Any channel, one application.
Deliver marketing campaigns over SMS, MMS, email, app push, social media, voice, API, file, and offline channels. Maximize campaign performance using multi-variate testing, A/B testing, and real-time feedback.
Data-driven marketing at scale.
Create and manage unified customer profiles using data from disparate online and offline sources. Use dynamic personalization to adapt to changing customer behavior. Deliver tailored propositions with ease.
Any trigger, the right journey.
Easily configure and scale interactive, event-triggered, or one-off campaigns that prompt and guide customers throughout each stage of the customer lifecycle to drive lifetime value.
Visualize, create, accelerate.
Empower your marketers with DIY drag-and-drop composers and journey builders. Test, learn, and iterate rapidly without relying on external agencies to support.
Make data-driven decisions.
Measure key marketing metrics with real-time dashboards and pre-configured reports. Create and share custom reports using our Reports Wizard. Easily create and analyze segments and turn data insights into ready-to-use audiences.
Integrate with any system.
Webex Campaign integrates easily with legacy and modern applications across the marketing technology stack. Integrate data warehouses, APIs, single sign-on systems, social media platforms, and more.
Key features.
Campaign manager
Orchestrate campaigns, review performance, and manage strategy from a single feature-rich hub.
Offer fulfillment engine
Automate the fulfillment of offers. Provision and activate products, plans, or packages.
Drag and drop composers
Create, test, and deploy responsive, on-brand communications without writing any code.
Profile manager
Combine data from different systems, devices, and channels to create a single view of customers.
Audience segment builder
Segment your customer base using numerous filters, without the need-to-know SQL.
Recommendation engine
Present relevant and timely ‘next-best’ offers across multiple customer touch points.
