VOC (Voice of the Customer)

Voice of the Customer (VOC) is a term that describes the process of capturing customers' expectations, preferences, and aversions. It is a market research technique that collects detailed customer feedback about their experiences with and expectations for your products or services. VOC aims to help businesses understand customer needs, identify gaps in service delivery, and inform product development and improvement strategies. Implementing VOC insights can enhance customer satisfaction, loyalty, and business growth.

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