Fantasy Life scores big with the Webex Suite and Cisco devices.

Fantasy Life  has revolutionized the sports betting and fantasy football world. This emerging leader in the fantasy and sports betting media landscape offers award-winning content, the world's most engaged fantasy newsletter, a national radio show broadcast five days a week, and ranks as the third most watched sports channel on LG channels, trailing only the NFL and NCAA.

Fantasy Life, a rapidly growing company in the fantasy sports media industry, has made a significant impact. However, with accelerated growth comes new challenges. As CEO Eliot Crist states, "Every single day in a startup, you have new problems and have to find new solutions.”

With an expanding audience and a need to constantly provide up-to-date, engaging content, Fantasy Life faced the challenge of maintaining seamless internal collaboration while innovating in content delivery. In the fast-paced world of sports media, staying ahead of the curve isn't just an advantage; it's a necessity. The integration of Webex’s collaboration solutions and Cisco devices — such as the Board Pro 75  – and was a strategic move designed to address these very challenges.

Webex provides a suite of tools that not only streamlines Fantasy Life’s internal operations but also enhances the quality and interaction of its content, which is pivotal in growing and engaging its audience base. 

One of the key achievements of Fantasy Life's implementation of Webex has been optimizing the way it delivers content to its audience. The Fantasy Life team leverages the Cisco Board Pro 75 to create more interactive and visually compelling content. 

“Webex enhances our customer experience by bringing data to life. Fantasy football is for everybody: Over 60 million people play it. But some people [are] just competing for fun… other people, they live, eat, sleep, and breathe this. How do you bring content for both people and combine it and make it digestible for everyone?” Crist said. “With [the Cisco Board Pro 75], we're able to put real data on the screen, enhance it, zoom in, [and] highlight things so that we can make complicated things simple. When we're doing that, we're enhancing our storytelling, and we're connecting with our audience in ways that competitors simply cannot.”

Fantasy Life uses Webex to deliver engaging content experiences for its audience. The Fantasy Life team hosts a weekly roundup show where the host uses the Board Pro 75 to display and interact with a wide variety of fantasy content.

With Webex Meetings, Fantasy Life’s teams can collaborate in real-time, regardless of their physical locations. This is particularly beneficial in a fast-moving industry where information and trends change rapidly. 

“Webex has really helped us collaborate. To be able to whiteboard, to ideate, to mind map the future of the company and connect on a business level in real-time and interact that way—it's brought us speed,” Crist said. 

By integrating Webex, Fantasy Life saw the impact of their operational efficiency and quality: “Within just the first few weeks of broadcasting with the new Webex tools, we saw a noticeable increase in audience engagement and content reach,” Crist said. 

Fantasy Life’s adoption of Webex isn’t just about tackling current collaboration and efficiency challenges, but also paving the way for future advancements in sports media. The platform’s scalability and versatility mean that as Fantasy Life continues to grow, Webex solutions can adapt and evolve to meet its changing needs. 

“The first 18 months is about brute force. The next 18 months, in order to be successful, is all about strategy and optimization. And with the Desk Pro, we're able to do that. We're able to collaborate in real time. We're able to whiteboard or strategize. We're able to get up around the room and have everything follow us with the camera. It's just a unique experience and it's allowed us to collaborate faster, more efficiently, and more enjoyably as well,” Crist said. 

Fantasy Life is highly optimistic for further growth and innovation, aided by its partnership with Webex. 

“If we’re able to achieve this in just a few months,” Crist said, “imagine what we can do in a year, or five. The possibilities for innovation and improvement are endless. What does a year from now look like? What are we able to do? How are we able to innovate? And with Webex, I feel like we're just scratching the surface.” 

Get in touch with our team to learn how the Webex Suite and Cisco devices like the Board Pro 75 can enhance your organization’s collaboration efforts.