Umpqua Bank

How AI Enhanced Customer Experience at Umpqua Bank

Umpqua Bank is using AI features like call summaries and smart routing to improve the customer experience its call center delivers.

Transforming operations

Webex Contact Center provided Umpqua Bank with AI features such as topic analytics and natural language processing.

Challenges

To accommodate a high volume of new users and customers, Umpqua Bank migrated from an on-premise contact center to the cloud.

Solutions

Webex Contact Center provides call summaries so customers don’t have to repeat themselves if a call drops or when they’re transferred.

Results

The bank’s associates gained all the tools they needed to serve customers and deliver a positive banking experience.

Topic analytics

Webex Contact Center can analyze why customers call, allowing organizations to identify patterns and sort callers by issue.

Webex enables organizations to know their customers better.

Umpqua Bank leveraged Webex Contact Center to analyze their customers’ calls and sort them by topic.

Smarter routing

Webex’s topic analytics helps IVR direct customers to the right place the first time.

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Natural language processing

Natural language processing helps identify trigger words to route callers more efficiently.

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AI agents

AI agents can chat with customers in human-like ways, acting as a front-door for their experience.

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Umpqua Bank improves the customer experience with Webex.

We found that around 20% of our general questions are about loans and need to be transferred to another department.

Cameron Mitchell, Telephony Services Manager at Umpqua Bank

We can adjust our IVR [interactive voice response] system to direct customers to the right place the first time, avoiding unnecessary holds and transfers.

Cameron Mitchell, Telephony Services Manager at Umpqua Bank

Cisco's Trust Center and Responsible AI policies were instrumental in easing this process. Every time we needed more information, the Webex team was incredibly supportive.

Cameron Mitchell, Telephony Services Manager at Umpqua Bank

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